About

Product Designer at Amazon.  

I design product experiences that shape strategy, not just interfaces.

Experience

With 7+ years across B2B and consumer products, I specialize in defining interaction models and frameworks that shape how products evolve, from 0→1 concepts to experiences used at scale.

My work spans AI enabled discovery, in-product systems and high complexity workflows, with a focus on improving usability, engagement and long term product value.

At Amazon Kindle, I’ve led the design of core reading experiences, influencing roadmap direction and introducing new capabilities that transformed how users navigate, discover, and reference content. I work closely with cross functional partners to bring clarity to ambiguous spaces and drive decisions that balance user needs with business impact.

2022 — Present

UX Designer II | Amazon (Kindle)

Led end to end design of core reading experiences at scale, defining a multi year vision and shipping new interaction models that transformed how users discover, navigate and reference content. Focused on system level design and AI accelerated prototyping to drive product direction.

2021 — 2022

Head of Service & Product Design | Getuwell

Led design and operations for high volume COVID testing services, creating integrated digital and physical systems that scaled patient throughput and improved end to end service delivery across multiple locations.

2020 — 2021

UX Designer | Rokt

Drove experimentation led design for checkout and cross-sell experiences, optimizing conversion through rapid iteration, A/B testing, and data informed decision making.

2019 — 2020

UX Designer | Swift Shift

Sole designer across a multi product ecosystem, establishing research practices and designing workflows that digitized scheduling operations and improved efficiency for healthcare staff.

2017 — 2019

UX Designer | Outfront Media

Led mixed method research for internal SaaS tools, translating insights into product improvements and embedding user-centered design practices within the organization.

Expertise

AI-Assisted Prototyping & Vibe Coding

I use tools like Figma Make, Claude Code, and Kiro to rapidly prototype and simulate real product experiences. This allows teams to validate interaction models early, explore complex ideas quickly, and align stakeholders before engineering investment.

AI-Assisted Prototyping & Vibe Coding

Design Strategy & Discovery

I start by defining the problem space—aligning user behavior, product goals, and technical constraints to uncover high-impact opportunities.

Design Strategy & Discovery

I start by defining the problem space—aligning user behavior, product goals, and technical constraints to uncover high-impact opportunities.

Product Definition & Validation

I translate ambiguous problems into clear product directions, using rapid prototyping and testing to validate ideas early and reduce risk.

Product Definition & Validation

I translate ambiguous problems into clear product directions, using rapid prototyping and testing to validate ideas early and reduce risk.

Problem Framing & Alignment

I help teams focus on the right problems, driving alignment across product, engineering, and leadership to move faster with clarity.

Problem Framing & Alignment

I help teams focus on the right problems, driving alignment across product, engineering, and leadership to move faster with clarity.

UX Research & Testing

From behavioral research to usability testing, I use real user feedback to challenge assumptions and guide product decisions.

UX Research & Testing

From behavioral research to usability testing, I use real user feedback to challenge assumptions and guide product decisions.

Scalable Design Systems

I design flexible systems and interaction patterns that scale across features, enabling consistency while supporting future innovation.

Scalable Design Systems

I design flexible systems and interaction patterns that scale across features, enabling consistency while supporting future innovation.

Cross-Functional Leadership

I partner closely with product, engineering, and leadership to drive decisions, navigate ambiguity, and turn ideas into shipped experiences.

Cross-Functional Leadership

I partner closely with product, engineering, and leadership to drive decisions, navigate ambiguity, and turn ideas into shipped experiences.

Complex Product & Platform Design

I specialize in designing for complex systems—balancing depth, usability, and clarity across consumer and enterprise experiences.

Complex Product & Platform Design

I specialize in designing for complex systems—balancing depth, usability, and clarity across consumer and enterprise experiences.

Expertise

AI-Assisted Prototyping & Vibe Coding

Design Strategy & Discovery

I start by defining the problem space—aligning user behavior, product goals, and technical constraints to uncover high-impact opportunities.

Product Definition & Validation

I translate ambiguous problems into clear product directions, using rapid prototyping and testing to validate ideas early and reduce risk.

Problem Framing & Alignment

I help teams focus on the right problems, driving alignment across product, engineering, and leadership to move faster with clarity.

UX Research & Testing

From behavioral research to usability testing, I use real user feedback to challenge assumptions and guide product decisions.

Scalable Design Systems

I design flexible systems and interaction patterns that scale across features, enabling consistency while supporting future innovation.

Cross-Functional Leadership

I partner closely with product, engineering, and leadership to drive decisions, navigate ambiguity, and turn ideas into shipped experiences.

Complex Product & Platform Design

I specialize in designing for complex systems—balancing depth, usability, and clarity across consumer and enterprise experiences.